With less than a few weeks until the commercial real estate industry’s largest event, having a clear strategy is key to maximizing your three days. Here are simple yet effective tips to help you and your team make the most of your time in the desert, and leave with sincere connections and opportunities.

Plan Ahead, Bring Comfortable Shoes!

ICSC is all about meetings

Lock in meetings at least 2-4 weeks in advance to ensure 15-25 meetings, not 100 random conversations. The event has been described as a handshake marathon; you need appointments to compete.

Pro Tip: Important meetings can begin as early as 8:00 AM, so stay on top of your schedule and don’t let the day get away from you.

Plan Your Outfits

Stand out, without looking out of place. Dress as you belong in the room: tailored suits, sharp blazers, and polished shoes to set the tone. These events attract C-level executives and senior dealmakers, so your appearance can shape your first impression among the crowd. With that said, don’t sacrifice comfort for style. You’ll be on your feet most of the day, so bring footwear that looks professional but can go the distance.

Be Strategic, Prioritize Mornings

Master the geography

The convention center is large and busy, so schedule meetings by zone or hall to avoid unnecessary travel time. Without a plan, you can easily lose 30 minutes just walking. Be sure to build in a 10-15 minute buffer between meetings to stay on schedule and reduce stress.

Pro Tip: Download the official ICSC app since it allows you to view attendees, tradeshow floor, exhibitors, and transportation schedule. You will stay organize and on top of your schedule.

Transportation strategy

Have a transportation plan mapped out before arriving; being late isn’t an option at a conference. Whether you’re using Uber or Lyft, or the Las Vegas Monorail, know where everything is. Understanding pickup and drop-off points goes a long way in avoiding delays and keeping yourself on track.

Come Prepared, Pack Light

Drink a lot of water

Las Vegas heat is no joke, especially in May. Expect long days on your feet with busy schedules, minimal downtime, and plenty of walking between meetings and events. Staying hydrated is key.

Bring Snacks and Essentials

Add in late nights and networking, and early mornings can hit harder than expected. Bring a few simple snacks like chips, crackers, or nuts to make it through the day and avoid burning out before meetings.

Pro Tip: Keep your devices fully charged to avoid getting stuck searching for an outlet between meetings, and a dead phone or laptop can slow you down. Charge everything overnight and consider bringing a portable charger.

Talk to Everyone, Don’t Skip Evenings

Bring Plenty of Business Cards

Treat it like the Super Bowl of networking, always be prepared. Have your business cards on hand at every meeting, event, and in-between moments. You never know who you’ll strike up a conversation with, so don’t miss the opportunity to make a genuine connection. Whether you’re in the elevator, waiting for a ride, or walking the convention floor, be prepared to exchange contacts at any time.

Pro Tip: If you run out of business cards, you could take a photo of an ICSC badge to connect with them over LinkedIn, etc.

Don’t be Shy, Focus on Quality Connections

Easier said than done. At a convention of this scale, opportunities show up when you least expect them. You might initiate a conversation on the train, next to someone at the blackjack table, or while grabbing coffee. With over 25,000 attendees, the room is full of potential connections. Be comfortable and confident in what you’re wearing, stay approachable, and don’t hesitate to start a conversation at any moment.

Have Fun, But Stay Focused

The Real Deals Often Happen After Hours

    The conference doesn’t stop when the sessions end. Some of the most significant deals and connections happen after hours, at dinners, parties, and off-site events. Treat these moments as an extension of the workday. Enjoy yourself, but stay sharp; overindulging can cost you opportunities the next day. With events happening across multiple hotels, networking goes far beyond the convention floors. Take advantage of it and make every interaction count.

    Want to Meet Us?

    Stop by our booth 4330Q during ICSC or book an appointment with our team today. We’d love to connect, share insights, and help you find your next great opportunity. See you in Vegas!