Retailers Guide to Site Selection
The Information and Tools You Need to Successfully Locate and Secure Your Next (or First) Brick-and-Mortar Store
Set Your Business Up For Success From The Start
Each brick-and-mortar retail journey begins with site selection – a strategic process of locating the ideal location and evaluating the property to ensure that it is compatible with your business needs. This process entails narrowing the potential location areas down to those with the right demographics and traffic patterns, compiling and curating a list of available options, analyzing surrounding competition, evaluating access and visibility, touring the top location options, and reviewing municipal and landlord regulations and agreements – just to name a few. If the site selection process is not adeptly navigated, it can result in construction delays, business opening delays, additional costs, missed sales opportunities, or worse. The site selection process is comprised of steps to prevent these issues from occurring, and to set your business up for success in its new endeavor. Thoroughness and preparedness during the site selection process can benefit a retailer in a number of ways such as:
- assure strong sales
- provide a smooth construction process
- guarantee high foot & vehicle traffic numbers, and
- aid in visibility and brand awareness.
With the following guide, you can develop an understanding of what site selection is, why it is so important, the steps involved, and especially how being prepared can save you time and increase your odds of success. Complete the form to download the PowerPoint to begin learning.